We Are Spool.

At Spool, our purpose is simple:

To be the leading people-first agency, for both employees and clients, as we grow and invest in brands and companies that make our homes, communities and planet better for all.

We live and work by our values.

Authenticity

We are more than our titles. We respect the whole individual and ask everyone at Spool to be their authentic, transparent, vulnerable selves in order to build trust and connection with everyone we work with. We want raw relationships with our team and our clients. We are brave with each other; we understand that hard things are hard but it’s much better when we leave drama and ego at the door.

Agility

We believe in working smart vs. hard. We are willing to create, pivot and adapt to what our clients and our teams need at any point, pushing ourselves and our ideas and our teams to be better. Our ability to think critically and be nimble is one of our secret weapons. We want everyone’s best interest to be realized and we’re willing to do what’s needed to ensure that happens every single time. Our commitment to partnership means we are constantly analyzing and optimizing our work to meet our clients’ and teams’ needs as they evolve.

Curiosity

As the great Ted Lasso (who quoted the even greater Walt Whitman) said: “Be curious, not judgmental.” At Spool we question everything — not to challenge, but to understand and to co-create in the most impactful way. Inquisitiveness is part of the creative process. We are empowered to ask questions of each other and our clients so we understand deeper and make our work, our world and our days more impactful. We ask questions to understand, to push ideas forward, to create connections and to ensure we’re not leaving stones unturned.

Impact

We think forward to impact — always. It’s why we do what we do. What are we trying to solve? How does this connect to the bigger picture? We don’t just check the box — we ask “what does this mean” to the client, the team, and the larger purpose of our work together. We also apply this to our teams, ensuring we’re in the best position possible to be successful. We believe that we must be positive forces in the world and communities in which we live and serve. We carry that impact to make what’s around us a better place for everyone in it.

Our name is about our people.

Our team model is a hybrid solution made up of full-time employees and dedicated consulting experts. This allows us to offer consistent day-to-day connections alongside industry-leading creative and strategy hitmakers.

We connect each client project with a hand-picked team based on expertise, industry fluency and client needs.

Each member of Spool comes from a Goliath and landed at Spool because we believe today’s world needs more Davids.

We are people-led.

So let’s take a moment to talk about these brilliant, creative, dedicated people.