Case Studies

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Connecting brands with their ideal audience.

We’ve been hard at work and are always happy to share some examples of the great work from our teams and clients.

The American Dental Association was launching its re-imagined ADA Member App and tapped Spool and Effective to create and execute an all-encompassing launch strategy.

Committed to making everyday nutrition exciting, nutribullet saw the perfect opportunity to blend up Thanksgiving 2022, with smoothies of course.

Due to the challenges of a cluttered candy marketing space, Airheads and its partners, Highdive and Spool, set their sights on finding and owning a playful and unexpected moment as the brand’s first PR activation.

As a way to organically engage targeted audiences and raise brand awareness, Spool was tasked with an earned influencer campaign, and what better day to highlight such a unique product, than National Egg Day?

Spool’s work with Fresh Thyme positions the brand as a leader in the natural, health and wellness, affordable and local grocery space, an industry heavily saturated by big-name players.

After the pandemic summer of 2020, brands and consumers positioned the summer of 2021 to be “the biggest thing ever,” putting added pressure to enjoy the summer.

An emerging brand in the cannabis industry, Fluresh was looking to differentiate itself in a quickly expanding market by demonstrating their core brand principles.

In order to introduce Anycart against these large competitors, it was critical to credibly gain the attention of both consumer and business audiences.

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