Spool In the News
How Chicago Startup Spool Is Using Its Own Services to Launch a Venture Funding Arm
Published in The Business Journals — After finding success as a Chicago entrepreneur with her creative marketing agency Spool, founder and CEO Catherine Merritt wanted a seat ...
Catherine Merritt
September 22, 2022
16 Lessons Leaders Have Learned From a Crisis
Published in Fast Company — Whether you’re a corporate executive addressing a corporate PR nightmare or a small business owner strapped for cash, trying to ...
Catherine Merritt
September 22, 2022
15 Ways for Bootstrapped Startups to Reward Top Performers
Published in Fast Company — For a bootstrapped startup, giving monetary rewards to show appreciation to stand-out employees might not be possible in the very ...
Catherine Merritt
September 9, 2022
Here’s How Smaller Brands Can Engage in Meaningful Philanthropy
Published in Fast Company — Although start-up business owners are oftentimes running their operations on a tight ship with a limited budget, that doesn’t necessarily ...
Catherine Merritt
August 31, 2022
13 Competitive Benefits Even New Businesses Can Offer
Published in Fast Company — Over the course of the last few years, employees’ values and priorities for their work lives have shifted. Many are ...
Catherine Merritt
August 30, 2022
6 Unique Business Funding Options You May Not Have Considered
Published in Fast Company — Funding is crucial for any new business. Without sufficient capital at the outset, the business may not have the means ...
Catherine Merritt
August 29, 2022
Taking Vacation Isn’t Just Good for Your Well-Being, It’s Good for Business
Published in Fast Company — It feels more important than ever for entrepreneurs and business leaders to step away from work for a bit. Getting ...
Catherine Merritt
August 18, 2022
Spool Named to Inc. Magazine’s List of 5000 Fastest-Growing Private Companies
Published in Cision PR Newswire — Today, Spool was listed as the 940 overall fastest-growing private company in the country, positioning it within the top 20% of ...
Catherine Merritt
August 16, 2022
Three Things I’ve Learned…Catherine Merritt
Spool founder and CEO Catherine Merritt shares the lessons she has learned from the past two years. Published in PRovoke Media — After more than ...
Catherine Merritt
August 12, 2022
Addressing Internal Communication After Roe v. Wade Ruling
Published in PR News — The days of employee communication remaining internal are long gone. You’ll be prepared “if you always assume emails will be forwarded ...
Catherine Merritt
June 28, 2022
Considering a Rebrand? Keep These 15 Important Factors in Mind
Published in Fast Company — Rebranding your business is a big decision that involves many different moving parts. A rebrand can mean anything from redesigning ...
Catherine Merritt
June 8, 2022
Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers
Published on Party Like a Marketer — Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool ...
Catherine Merritt
April 29, 2022
Innovator 25 Americas 2022 – Catherine Merritt
Published in PRovoke Media — PR and marketing agency Spool entered 2022 on a high, having been named the fastest-growing agency globally by PRovoke Media. ...
Catherine Merritt
January 1, 2022
Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis
Published in PR News — With 68 percent of Americans supporting legalization of marijuana, and more states making it legal (New Jersey is the latest), ...
Catherine Merritt
February 26, 2021