Expertise

Spool Marketing employee writing ideas on a whiteboard
“A line will take us hours maybe; Yet if it does not seem a moment’s thought; Our stitching and unstitching has been naught.” ​ —W.B. Yeats, “Adam’s Curse”

Plan > Create > Engage

It takes an enormous amount of sweat and attention to produce work that feels effortless. But if we aren’t putting our all into every detail, then “our stitching and unstitching has been naught,” as W.B. Yeats said.

We anchor ourselves in the same process for each unique project: PLAN > CREATE > ENGAGE. We never stop optimizing our plans to connect right now and anticipate where you need to be tomorrow.

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Plan

We know what questions keep our clients up at 3 AM because we obsess about them too. There’s endless data and insights marketers can pour through. We pride ourselves on finding the needle in that haystack to unlock fresh approaches and connect your brand to the right audience with authenticity.

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Create

We’re not into silos—everyone at the table here is entrepreneurial and creative. Whether building a breakthrough activation, rich social storytelling or a next-gen PR plan, our multidisciplinary teams execute flawlessly. No matter the channel or the ask, we produce work that earns the right kind of attention.

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Engage

Launching a plan is when the magic happens. And by “magic” we mean “work.” We know the power of a marque earned placement, but we also know how to leverage it to generate even more coverage and engagement. We focus on cutting through the noise to get you to the right audience at the right time.

Our Services

Public Relations

Media relations • Influencer engagement • Always-on news engine • Scaleable activations • Visual and audio storytelling

Planning

Entry to market planning • Market and competitive analysis • Integrated annual planning • Qualitative and quantitative monitoring and competitive reporting • Brand strategy and positioning • Consumer and shopper insights • CRM and loyalty

Communications

Corporate • Internal communications • Employee engagement • Crisis planning and management • Thought leadership • Reputation, issues management

Big Ideas

Experiential activations • Celebrity and talent engagement • Multi-channel creative campaigns • Video production • Content Creation

Industry Expertise

CPG • Healthcare • Cannabis • Commerce 2.0 • Transformative retail • Natural, wellness space • MedTech • Venture Capital and Startups

Let’s Chat

Like what you see? Give us a shout to get something going!

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