Fluresh

To maximize Fluresh’s brand awareness, Spool uniquely segmented our approach between Fluresh’s consumer and trade audiences. Consumer angles focused on unique ties between the benefits of cannabis, Fluresh’s premium products and existing events. As an example, for World Sleep Day, the brand promoted the top Fluresh Collection products and strains that help consumers get the sleep they need. In targeting the trade, Fluresh and Spool focused on initiatives that aligned with the brands core values, demonstrating action to support them. For National Women’s Month, outreach focused on Fluresh’s female leaders, pitching them as leaders in the evolving cannabis industry and offering insight and experience for women looking for a career in cannabis. To help promote social equity in the cannabis industry, in tandem with

During this same month, Fluresh launched their Accelerator Program in an effort to create a more inclusive industry statewide and beyond. Selected participants were given the opportunity to partake in educational mentorship programming that provided skills, knowledge and resources to community members seeking opportunity through cannabis. Less than one month later, Fluresh launched its Clean Slate Initiative, where $1 for every pack of their new, limited edition Creamberry ⅛ Jars and 5ct Pre-Rolls went to supporting statewide expungement efforts.