Client: PRESS Seltzer
Industry: Consumer Goods
To bring the Seltzer garden concept to life, we partnered with Emily Henderson, a celebrity home stylist, interior designer, TV host and authority on elevating a home’s ambiance. First, Spool and Emily produced lifestyle content for Emily and PRESS to share on their platforms and social media channels, as well as with interested media. Next, we conducted a media day inclusive of interviews with target right publications where Emily shared her tips for an elevated seltzer garden and backyard gathering (including PRESS of course). Additionally, we sustained the moment by sharing gifting mailers with targeted key local media outlets and influencers in PRESS’s key DMAs.
Media outreach resulted in over 100 more placements than expected, for a total of over 286.4M impressions; Emily Henderson’s content resulted in over 650,000+ impressions and drove over 26,000 visits to the PRESS website; Mailer kits resulted in over 45 pieces of social content published and almost 1.75 million potential impressions.